Startups Surprise Because They are More Than a Job

“Unconsciously, everyone expects a startup to be like a job,” says Paul Graham, programming language designer, author, and venture firm partner. “It explains why people [in startups] are surprised…and why the surprises are so extreme.”

Graham’s recent post, What Startups Are Really Like, talks about the surprises in startups. He sent an email to all the business founders who had been funded by his venture firm Y Combinator, asking what things had surprised them in their startup.

Over 100 responded and their lists were summarized into frequently recurring patterns, including:

2. Startups take over your life — “I didn’t realize I would spend almost every waking moment either working or thinking about our startup.”
4. It can be fun — “The best way to put it might be that starting a startup is fun the way a survivalist training course would be fun…”
6. Think long-term — “For the vast majority of startups that become successful, it’s going to be a really long journey, at least 3 years and probably 5+.”
12. It’s hard to get users — “I had no idea how much time and effort needed to go into attaining users. ”
13. Expect the worst with deals — “Deals fall through. That’s a constant of the startup world.”
19. Things change as you grow — “Your job description … is completely rewritten every 6-12 months.”

Says Graham, “These are supposed to be the surprises, the things I didn’t tell people. What do they all have in common? They’re all things I do tell people.

The answer to the puzzle is that our prior experience in business is our jobs — working for someone else. Being a founder of a startup is orders of magnitude beyond our experience and ability to imagine. Despite our preparation, we can’t believe it is as intense as others tell us, hence we are surprised.

So, go to Paul Graham’s site and read this essay, What Startups Are Really Like, and think about what surprised these other founders. Print it out, and stick it up near your desk where you can re-read it often. Take the advice to heart.

My thanks to my co-editor Sara Prentice Manela for sending this essay my way.

Steve Lange
Palo Alto Software

Legal Summer Reduces Students’ Stress — A Success Story

During his second year of law school, Philip Amoa began the process of searching for internships. He found the research stressful — he had to locate law firms in specific geographic markets, personalize application documents, and meet important application deadlines, all while trying to prepare for classes the next day. A joking suggestion from a friend to hire a personal assistant planted the seed in his mind to create some way to make the process easier, and a short time later, Amoa launched LegalSummer.com.

LSLogoLegal Summer combines the use of proprietary technology and an extensive database of law firms to provide the services of a personal assistant to law students who are looking to further their careers, but who have limited time to devote to the search. It helps law students identify possible job/internship opportunities based on location, and gives students the ability to email their customized cover letters and resumes with a single mouse click.

When opportunity knocks

Amoa considers himself a “situational entrepreneur,” and says, “When I started law school and began applying for internships, I realized the process was time-consuming and that was the point I started to think of ways to make the process easier. Time and chance happen to us all, and once the opportunity came knocking to start my own business, I had to seize the day by following my passion.”

He admits that starting a business while attending classes at the University of Illinois College of Law was not easy. But, he says “I was able to overcome the challenge with the help of Business Plan Pro. I had this ‘aha!’ moment and I wanted to bring my idea to reality. Business Plan Pro definitely helped me organize my thoughts into a well-written plan which continues to serve me to this day.”

The business got off the ground without a business plan in place, but it wasn’t long before he saw the need for one. “I decided to just plan as I went along but soon realized that a business plan was essential to the success of my business,” said Amoa. “I had a lot of ideas and was full of passion, and the plan actually helped me to keep a steady pace instead of the ‘trying to see what works’ approach.”

Fortunately he was no stranger to business plans. As an undergraduate Business Administration major, Philip had learned all about the plan-writing process. “But the main difference in using Business Plan Pro was that Business Plan Pro had some really helpful formats and tools. The software prompted me to consider things I hadn’t thought about. It was also easy to arrange my ideas in a coherent fashion.”

Extending its reach

LegalSummer.com is continuing to grow. Currently they have started expanding to law schools across the country, giving law students “a fast, effective means of researching and applying for internships/jobs. We have an application tool that saves them a lot of time and we will try to reach as many students as possible.”

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For Amoa, who worked for a large corporation prior to starting law school and then becoming an entrepreneur, there is a great deal of satisfaction that comes with owning his own business. “The most exciting part about being an entrepreneur is taking an intangible idea or thought and nurturing it until it becomes a reality. I enjoy the art of putting together a team of skilled people and convincing them that they can bring this intangible idea to life.”

When he graduates from law school later this year, Amoa will have quite a choice of careers to pursue. And future lawyers will have him to thank for making their career stepping stones a little easier to navigate.

During his second year of law school, Philip Amoa began the process of searching for internships. He found the research stressful — he had to locate law firms in specific geographic markets, personalize application documents, and meet important application deadlines, all while trying to prepare for classes the next day. A joking suggestion from a friend to hire a personal assistant planted the seed in his mind to create some way to make the process easier, and a short time later, Amoa launched LegalSummer.com.

Legal Summer combines the use of proprietary technology and an extensive database of law firms to provide the services of a personal assistant to law students who are looking to further their careers, but who have limited time to devote to the search. It helps law students identify possible job/internship opportunities based on location, and gives students the ability to email their customized cover letters and resumes with a single mouse click.

Amoa considers himself a “situational entrepreneur,” and says, “When I started law school and began applying for internships, I realized the process was time-consuming and that was the point I started to think of ways to make the process easier. Time and chance happen to us all, and once the opportunity came knocking to start my own business, I had to seize the day by following my passion.”

He admits that starting a business while attending classes at the University of Illinois College of Law was not easy. But, he says “I was able to overcome the challenge with the help of Business Plan Pro. I had this ‘aha!’ moment and I wanted to bring my idea to reality. Business Plan Pro definitely helped me organize my thoughts into a well-written plan which continues to serve me to this day.”

The business got off the ground without a business plan in place, but it wasn’t long before he saw the need for one. “I decided to just plan as I went along but soon realized that a business plan was essential to the success of my business,” saidAmoa. “I had a lot of ideas and was full of passion, and the plan actually helped me to keep a steady pace instead of the ‘trying to see what works’ approach.”

Fortunately he was no stranger to business plans. As an undergraduate Business Administration major, Philip had learned all about the plan-writing process. “But the main difference in using Business Plan Pro was that Business Plan Pro had some really helpful formats and tools. The software prompted me to consider things I hadn’t thought about. It was also easy to arrange my ideas in a coherent fashion.”

Legal Summer.com is continuing to grow. Currently they have started expanding to law schools across the country, giving law students “a fast, effective means of researching and applying for internships/jobs. We have an application tool that saves them a lot of time and we will try to reach as many students as possible.”

For Amoa, who worked for a large corporation prior to starting law school and then becoming an entrepreneur, there is a great deal of satisfaction that comes with owning his own business. “The most exciting part about being an entrepreneur is taking an intangible idea or thought and nurturing it until it becomes a reality. I enjoy the art of putting together a team of skilled people and convincing them that they can bring this intangible idea to life.”

When he graduates from law school later this year, Amoa will have quite a choice of careers to pursue. And future lawyers will have him to thank for making their career stepping stones a little easier to navigate.

Assumption presumption

It is a New Year and time to …

Yes, yes, you’ve heard that a lot lately. Still, it is no less valuable nor less appropriate for having been used before. Prior to becoming a cliche, it was good advice.

The other morning the snow and ice convinced me to work from home for a few hours before driving into the office. So I assumed that I could simply sign-in to my office computer using our virtual network. Dang! That didn’t work. It turns out I didn’t know that my new office computer has a different IP address, and my log-in wasn’t recognized. I just assumed it was the same as my old computer.

Next I decided that I’d edit our company blogs using WordPress on the Internet. I assumed I could pull out my old laptop, set up the wireless connection, then sit back with a big cup of caffeinated black cup filler and start reading. Rats! That didn’t work either. The plug-in wireless card for my old laptop has given up the ghost. I just assumed that it would connect as it had last month.

So I rummaged around for another CAT 5 cable and strung it around the room to plug in next to my chair by the fireplace. Arrrrgh! I assumed the cable was good. Nope. I remember now! The window installation contractor told me last summer he’d dropped a chisel on the cable and cut it part way through. No problem. I’ll just crimp a new end onto it.

Blast it! I assumed I had a supply of crimp-on plugs. Plenty of 4-wire and 6-wire, but not a single 8-wire plug to be found. Grrrrrrrrrr.

I assume you can see where I’m going with this anecdote of assuming I could work from home? Yes? No? It’s the presumptuous assumptions we make about our businesses.

When we start a business we make a number of important assumptions. We assume our location will attract customers. We make a variety of assumptions about the demographics, lifestyle attributes, and trends of our target customers. We assume that our target customers will buy our products and services. We assume that our suppliers will be able to keep us stocked with goods at a certain price. We assume that our bank will continue to approve our line-of-credit. We assume that our hot, innovative, cutting-edge product will stay on top of the everyone-must-have-one list. And so on.

So now we’ve been in business for a while, and it is a new year. I recommend, I implore, I insist, I cajole, I triple-dog-dare you to take a close hard look at all those assumptions. Are they still applicable? In a sense, they shouldn’t be assumptions any longer. They should be verifiable facts.

Ask your bank if the line-of-credit is still available. Check with your suppliers. Can they still deliver and at the same price? Who are your real customers? (NOT who you assume they are, but who actually comes through your door and gives you money.) Ask them for feedback and suggestions and compare that with what you assumed. What’s changed in your area that might affect your business? For example, did your floor traffic increase or decrease when that new movie theater complex opened down the street? Did a new techno-gadget consign your product to instant obsolescence?

In Location, Location, Location Tim Berry posted about a venue that was a successful restaurant for 30 years, and then had a series of failed eateries in the same space. It would seem that a basic assumption had changed.

You and your business cannot afford to blindly trust that the assumptions accepted as true once will remain true always.

  • Confirm what still holds true
  • Identify old assumptions which are false
  • Determine, if you can, why these assumptions were incorrect
  • Make new assumptions where necessary
  • Incorporate these changes into your monthly and annual business planning.

Steve Lange
Senior Editor
Palo Alto Software

My thanks to my co-editor Sara Prentice Manela for suggesting this post to me, after patiently listening to me whine tale of woeful assumptions.

Podcast: The Value of PR for Startups

I love podcasts. I can load them into my iPod and listen to them in the car when I’m going to and from work or even doing lunch. There are a few that I listen to on a regular basis and a few that I listen to only occasionally.

Last week the podcast “For Immediate Release: The Hobson and Holtz Report” had a live panel discussion on the value of PR for startup businesses.

From Neville Hobson’s website: The live call-in episode on BlogTalk Radio. Panel discussion addressed the value public relations professionals bring to startups. The topic was a response to several posts dismissing PR’s worth, suggesting startup CEOs can handle their own public relations (the post by Jason Calacanis served as the focal point of the discussion).

Panelists included Rob Lane, CEO, Overlay TV; Katie Paine, president, K.D. Paine & Partners; Todd Defren, partner, Shift Communications; Sherrilynne Starkie, from Strive Public Relations; and Michael O’Connor Clarke, from ThornleyFallis Public Relations.

I found this to be a fascinating episode to listen to and helpful for companies who are wondering if they should continue their public relations contracts.

While the focus for this podcast was to encourage companies/startups to continue to work with PR professionals, there is quite a lot of information for the business owners who believes they can go it alone in the PR world, not only in this podcast but in several of the same focused articles and podcasts.

There are certainly contacts and opportunities that you as a business owner won’t have, not being a PR professional, but when times are tough, every bit counts. And if you can get by for a few months by complimenting your toned down traditional PR and marketing efforts with doing a portion of it yourself, then that can have some potentially business strengthening results.

Also check out the podcasts from Vocus.com.  I’ve really enjoyed their recent series of episodes.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software