Ask Seth Anything

On May 11th, Ted.com gave people the opportunity to ask Seth Godin anything.

And they did. And Seth answered.

This one I particularly liked:

How can small business coffee shops survive a Starbucks next door?Pascal Lacroix

By being not only different, but better in ways Starbucks cannot. You can’t win by imitating them. Consider having a membership fee, or a different social group. Serve a different item, in a different way, at a different price. Emphasize the ‘Cheers’ friendly element over the ‘get in and get out’ mindset. Exclude certain people or practices. Offer clothes or community performances … stuff they can’t do!

You can read the rest of the questions and answers by going to the TED website. Ask Seth Anything

‘Chelle Parmele
Palo Alto Software

Eight Easy Things To Do Before You Form Your Company

Today we have a guest post from one of partners, The Company Corporation.

Incorporating or forming an LLC is a fast, affordable and easy process. It benefits the business owner by protecting personal and family assets from the risks and debts of the business. Here are eight easy things business owners can do to make incorporating a breeze.

1.    Select Your Company Name

Your company name can identify the type of products/services your business provides, or it can simply tout the name of the founder. The two main requirements for a company name are: no other entity in the same state may have the same or similar name; the name must include an ending like company, incorporated, corporation, association, foundation, institute, fund, society, union, syndicate, or limited. Words like “bank”, “trust” or “education” may not be used without approval from the appropriate state agency.

2.    Select Your Business Structure

A general corporation, also known as a “C” corporation, is the most common corporate structure. It may have an unlimited number of stockholders. A “close” corporation is appropriate only for the individual starting a company alone or with a small number of people. An LLC is not a corporation, but it offers many of the same advantages, combining the limited liability protection of a corporation with the “pass through”" taxation of a sole proprietorship or partnership.

3.    Select Your State

Many business owners incorporate or form an LLC in the state where they are planning to operate because it is often least complicated and most cost effective. However, Delaware still holds appeal for new companies because of its low incorporation fees, low annual franchise taxes, and lack of state income tax for corporations operating outside of Delaware. Likewise, Nevada has become increasingly business-friendly with its advantageous tax advantages.

4.    Select Your Management Team

Naming initial directors for your corporation is straightforward. Directors are typically the key players or owners in the business. In most states, only one director is required and you may simply name yourself. In an LLC, managers or members are selected.

5.    Select Your Number of Stock Shares and Par Value

Stock represents ownership in a corporation. Par value is the minimum selling price for each share of stock. Many states allow you to elect a $0 par value, to give you the most flexibility. LLCs do not issue stock, so LLC ownership is like a partnership.

6.    Choose a Corporate Kit

A Corporate Kit will help you organize and save your important company documents. They often include a corporate seal, stock certificates, stock transfer ledger, and sample forms for bylaws and minutes.

7.    Designate a Registered Agent

The Registered Agent serves a critical purpose and is an important part of protecting your corporate status. Select a highly reliable company to serve in this role. Look for a company that maintains a nationwide network of offices and serves as a full time Registered Agent in all 50 states plus District of Columbia, so that they can service your company’s needs as you grow.

8.    Worry Not!

Your decisions about company formation may be changed after your company is formed, simply by filing an amendment. Broad flexibility is available to you as your company grows and its needs change.

John Meyer from The Company Corporation will be our guest at this month’s Back to the Fundamentals webinar, April 14th.

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Make sure you register for this event soon. Space is limited.

Make a Referral Week – Last Day!

make a referral weekIn addition to all of the fantastic referrals being made on the www.makeareferralweek.com website (There’s over 800 listed!) there are some informative blog posts on the Duct Tape Marketing blog.

Susan Wilson Solovic, co-founder of SBTV.com
Pamela Slim of Escape from Cubicle Nation
Scott Allen, author of The Virtual Handshake
Anita Campbell of Small Business Trends

as well as podcasts and web conferences for you to listen to.

Find the whole list here on John Jantsch Duct Tape Marketing Blog

And don’t forget to go make your referral. Maybe it’s a local restaurant you suggested to a friend, maybe it’s that contractor you used to remodel your kitchen or even the accountant that took the extra time to really make sure the work was done right and well. Whoever or whatever business it is you think deserves a referral — make it today!

Make a difference in small business – Make a Referral Week

Truth about Small Business Branding

It’s no secret we’re big fans of John Jantsch around here. So it was exciting to read about a new webinar he’s involved in concerning something we get a lot of questions about.  Branding.

John writes:

Please join me and a very fun panel of small business branding pros on Wednesday, March 18th at 11am CDT for – The “Truth” About Small Business Branding – using your small business brand to outsmart the competition – a panel discussion featuring practical branding tips and tactics from leading small business branding experts.

Panelists:
» Karen Post – The Branding Diva & Author of Brain Tattoos
» John Moore – Creator of Brand Autopsy & Author of Tribal Knowledge
» Sam Horn – Author of Pop! – Stand out in any crowd
» Aaron Weiss – Chief Product Officer for MarketSplash

This won’t be your typical Branding 101 discussion, trust me, these guys get small business.

Register here for the Truth About Small Business Branding

Definitely a webinar to  make time for!

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

Make a Referral Week is LIVE!

make a referral weekMake a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1,000 referred leads to 1,000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often lavished on corporate bailout stories.

The week long virtual event will also feature daily education programs focused on teaching small business owners and other marketers how to tap the power of referral marketing. Featured guest experts include Ivan Misner, founder of BNI and author Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, Bill Cates, author of Get More Referrals Now, Andy Sernovitz, author of Word of Mouth Marketing, Guy Kawasaki, author of Reality Check, Rich Sloan, author of StartUpNation, Anita Campbell, publisher of Small Business Trends, Scott Allen, author of the Virtual Handshake, John Jantsch, author of Duct Tape Marketing, Scott Ginsberg of Nametag TV, Michael Port, author of the Contrarian Effect and Book Yourself Solid, Susan Solovic Wilson, founder of SBTV.com and Pam Slim, author Escape from Cubicle Nation.

For more information and to participate or share your referral for the week, head over to http://www.makeareferralweek.com/

Make a difference!

Getting UNSTUCK

Do you ever find yourself feeling like you’re business isn’t moving anywhere?

You love what you are doing, you are passionate about your products / services and you know that you have all that it takes to be a huge success.

And, here you are frustrated because nothing seems to be happening and you’re not making any money.

Your bills continue to flow in and pile up, and you know you will have a major problem unless something happens really soon.

One of the most important things we learn about is to be clear on your ‘why’. Crystal clear. Your ‘why’ is your purpose for all that you are doing. It is the profound difference you are making in your life, your family’s life, or someone else’s. When you think about it, you feel a glow & warmth, a surge of energy unlike anything else.

Your Why is what your whole journey is all about.

And, it is the single most important thing to stay connected to when you have a period that isn’t quite as productive as you want it to be.

If you have a family vacation planned to an exciting place, you all feel the buzz & eagerness to get there and start having fun. When you take off in your car, all you can think about is getting to your destination and what it’s going to feel like to get there.

You have your route planned, your car is fresh, serviced & full of gas, you have all the supplies you need and the weather is great.

And, suddenly, you realize you’re not moving anywhere! The motor is running, the car is in ‘Drive’ and you’re pushing on the gas – you’re still not moving.

You realize that you have hit a mud hole and your wheels are just spinning.

(more…)

Make a Referral – jump start the economy

Palo Alto Software is pledging to make a referral to a business we want to help as part of a national campaign to make 1000 referrals March 9-13.

What a great small business stimulus plan – won’t you join us?

http://www.makeareferralweek.com/pledge

Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories.

The week long event also features a killer list of referral experts providing valuable marketing advice.

Small Business Owners: How Bad is the Credit Crunch?

Please, if you own a business, take this simple (only 8 questions) survey on the impact the credit crunch is having on your business. It’s asking you whether you’ve applied for a loan, was it approved, would you have applied if it weren’t for the economic crash, and so on.  I’d like to know, and of course I’ll share the results. Please click here to take the survey.

Thanks,

Tim Berry
President and Founder
Palo Alto Software

SBA – National Small Business Week 2009

Save the date!

The SBA website announced the date for annual National Small Business Week 2009: May 18-22

The three day event will be full of awards, networking opportunities and different forums covering subjects from “Growing your Small Business: Lending, Government Procurement and International Trade” to “Hot Topics Effecting Small Businesses”

There will be more information as the date approaches. Registration to attend will be available “soon”.

National Small Business Week 2009 Website

‘Chelle Parmele
Social Media Marketing Manager

Is your website working?

Are My Sites Up? is a relatively new free web-based service that helps you keep track of up time for your websites.

The service will send you a SMS alert if your website goes down to help you respond faster and get your business back on line as soon as possible. Vital if you depend on online sales. Every minute your online business is down is money lost.

After being featured on Lifehacker and Webware, Are My SitesUp? have temporarily closed down new signups, but with a service as useful as this, they should be on your “watch” list. You can subscribe to their blog which will alert everyone when the service is open for signups again.

‘Chelle Parmele
Social Media Marketing Manager