The Engaging Brand

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Palo Alto Software’s CEO, Sabrina Parsons, was interviewed by Anna Farmery of The Engaging Brand this morning.  During the podcast, they talked about online marketing, the difference between advertising and marketing,  the link between social media and customer service, and lots more.

Make sure to check out the rest of Anna’s podcasts and articles. Lots of great stuff there!

‘Chelle Parmele
Social Media Marketing Manager

Startup Weekend – San Francisco

Have you heard about Startup Weekend? If you live around the San Francisco area, you might want to look into it, but do it quick, time’s running out!

startupweekendStartup Weekend is a community building startup event. Local developers, marketers, designers, and enthusiasts gather together and do what they do best. Start projects and companies. No talk, all action.

These startup events are held all over the United States, and today in San Francisco  more than 150 software professionals will come together at the Microsoft San Francisco headquarters, intent on creating not just a program for a business startup, but a new community.

Sabrina Parsons, Palo Alto Software’s CEO, and other business professionals will be on hand to give presentations and offer feedback and advice through out the weekend.

For more information on the Startup Weekends and if one might be headed for your area, check out the Startup Weekend website.

‘Chelle Parmele
Palo Alto Software

Barry Moltz is Talking Crazy – One business at a time

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Did you miss Sabrina Parsons on Friday’s Business Insanity Talk Radio with Barry Moltz?

Not to worry – Listen to it here: Business Planning, Innovation and Your Career

Business Insanity Talk Radio with Barry Moltz

Palo Alto Software CEO, Sabrina Parsons will be one of the guests on Friday’s Business Insanity Talk Radio with host Barry Moltz tomorrow morning.

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Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. This is a business radio show where we talk about all the craziness of small business. It’s that craziness that actually makes it exciting, interesting and totally unpredictable.

Sabrina, Parsons,  Columnist Penelope Trunk and Advanta Bank CIO. Ami Kassar will be on hand to talk Business Planning, Innovation and Your Career.

Tune in and listen

Call-in Number: (347) 426-3202
Upcoming Show: 3/13/2009 7:00 AM

Sabrina Parsons on Business TalkRadio’s Computer America January 15th

Palo Alto Software’s Sabrina Parsons will be a guest on Business TalkRadio’s show, Computer America – this Thursday, January 15th from 7-8PM PST, with Craig Crossman

Sabrina will be discussing how to conquer email fatigue.

Appealing to novices and experts alike, this daily program gives listeners the unique opportunity to call in with questions for the host and his featured guests from the computer world. Along with these big-name guests and the latest breaking computer news, a Celebrity Computing segment features celebrities, political figures and other celebrated personalities discussing how they use their computers at home and at work. computeramerica.com is available on the World Wide Web at http://www.computeramerica.com and is listened to daily by 14,000 people.

http://www.computeramerica.com/

Sabrina Parsons picked as one of 2008’s Women of the Year

Natalie McNeil, the founder of She Takes On The World, has picked her “Women of the Year” for 2008 and our own Sabrina Parsons was listed as one of the honorees.

Sabrina was included in a list of tremendously talented and extraordinary women who have worked hard at their success.

We add our congratulations to all the well deserving women on the list!

‘Chelle Parmele
Social Media Marketing Manager

3 Weeks to Startup: Week 1

Palo Alto Software’s Tim Berry and Sabrina Parsons are blogging at Entrepreneur.com for the next several weeks in conjunction with their new book, 3 Weeks to Startup.

Each week they will sum up chapters in their book on starting your business in three weeks.

You can read Week 1 by going to the Starting a Business blog

To purchase 3 Weeks to Startup visit Amazon, Barnes & Noble or your favorite bookseller.

Free Book Giveaway – 3 Weeks to Startup

3 Weeks to Startup by Tim Berry and Sabrina ParsonsTo celebrate the new release of the book 3 Weeks to Startup by Tim Berry and Sabrina Parsons, the Business in General blog is giving away three copies of the book signed by the authors.

Eliminate the exhausting, time-consuming legwork involved in traditional startup plans, and instead fast track your business using a wealth of online tools and services. Berry and Parsons help you build your business step by step, including establishing your business plan, making your business legal, financing your venture, hiring your staff and more-using online tools and resources at every stage.

Discover how easy it is to reach your dream of opening your own business faster than you ever thought possible. Let the countdown begin-you’re just 3 weeks away from opening the doors to your new business!
If you’d like to enter to win a free book written by the founder of Palo Alto Software, Tim Berry, and the CEO of Palo Alto Software, Sabrina Parsons-  just email hello@paloalto.com with your name.

And to make this interesting, include a paragraph, no less than 100 words, of the business you always dreamed of starting but never did.

I’ll keep this offer available until Thursday at 9am, Pacific Time Zone.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software