Small Business

Oregon Small Business Boost Means Free Software for Thousands of Oregonians

Palo Alto Software moved from California to Eugene, Oregon in 1992 with two employees (founder Tim Berry and his wife Vange), and has grown into a successful business employing 45  people. But unfortunately, our state has the second-highest unemployment rate in the country. In discussions about what our company could do to help the local economy, CEO Sabrina Parsons came up with the idea of creating our own stimulus package for the state.  From there, the Oregon Small Business Boost took off.

Tomorrow we’ll be giving away 15,000 copies of Business Plan Pro Premier to any Oregon resident who can make it to one of 80 giveaway locations throughout the state.

We’re giving away the software to Oregonians, says Berry, “So that they can develop their business plans, and we at Palo Alto Software can contribute to the economy in Oregon, which has been great to us for 17 years now. So this is really giving back.”

If you can’t view this video, click this link.

Records Retention Schedule

All of us know that we need to save and safeguard our business records. And after a few years we find that all these records we’ve been keeping are taking up more floor space in file cabinets than work space for ourselves and our employees.

The good news is that we really don’t have to keep all those records forever. Yes, some we do need to keep forever. Some we keep only until the IRS has had their way with us. And some we need only keep for a few years.

Telling which record needs to be kept, for how long, is a little harder. And properly disposing of temporary records is not as simple as just tossing the papers into the recycle bin.

Here is where the Records Retention Schedule comes into play. This document lists the types of records your business produces (financial, personnel, contracts, operations, etc.); identifies any legal requirements for how long the record must be kept and the requiring authority, such as the IRS or the Sarbanes-Oxley Act; will note how long the record is generally actively used in business operations; and may contain other information as well, such as noting that the records contain sensitive personal identifying data; and if microfilm or digitally scanned copies are acceptable legal alternatives to the paper document.

Search the Internet and you will find plenty of information about Records Retention Schedules and samples, such as this one kindly offered by Millennium Records Management. Remember, however, that a sample schedule is just a generalized representation of what one looks like. Your Records Retention Schedule will be tailored to your type of business, where you are located, in what state(s) and/or countries you do business, whether you are privately owned or trade shares on the stock market, are a public institution, hold government contracts, and a myriad other factors.

You will want to work with your accountant, legal counsel, and/or a professional records management company to develop and establish yours.

You implement the Records Retention Schedule officially so everyone in your company knows about it. This helps ensure that your vital records are actually kept in the first place. Later, say you have several file cabinets of Accounts Payable invoices. Your Retention Schedule says you need to keep these for 6 years, but experience shows you really only get into them for 3 years. Knowing this, you can free up your business/office floor space by transferring these records to secure off-site storage or an alternative storage media.

Once you have records that reach the end of their retention period you can dispose of them. But, as I said, you can’t simply toss them into the recycling can. You need to have an established process for their disposal. Yes, you have to create more documentation to get rid of old documents.

You will want to have the people who generated the records sign off that they no longer need the records. You should note that the records have reached the end of their retention period according to your established Records Retention Schedule, and check that their retention period has not been extended due to audits, litigation, etc.

You will want to certify when, how, and by whom, the documents were destroyed. This is easier today, than in the past, when I spent many hours hauling boxes down to a loading dock and feeding paper into a shredder next to a dumpster. In recent years mobile shredding companies have proliferated. They will drive their big truck-mounted confetti shredders to your business, haul your boxes to the truck, let you witness their destruction and give you a certificate of destruction.

Establishing, implementing, and following a Records Retention Schedule will go a long way to ensuring that your company keeps and maintains the vital records you need to continue in business. And, in a worst case scenario, should you be caught up in litigation or the like, prove that your records are kept and destroyed in a regularly occuring, established, approved, documented process, and not in a midnight burn out behind the barn in an amateurish attempt to avoid culpability and responsibility, or obstruct the legal process.

Steve Lange
Senior Editor
Palo Alto Software

Don’t Kid Yourself, You Do Need a Business Plan

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It happens to a lot of businesses that start out self-funded: since nobody is requiring a business plan from them, they don’t think they need one. It’s not long before they realize what they’re missing.

That’s what happened to Monique Riviere, of Springdale, Maryland, when she bought her V2K Window Décor & More franchise two and a half years ago. V2K is an independently owned franchise providing custom window coverings and installation services to residential and commercial clients.

“There didn’t seem to be a need for a formal business plan — I didn’t have a lender that I needed to present my case to. Midway into my first year, I realized I was being pulled in many different directions. I needed to get my goals down on paper so that I didn’t respond to every whim, which could waste both time and money,” Monique remembers.

logo2Like many small-business owners, Monique wasn’t sure she could write a business plan herself, but found the cost of having a professional do it prohibitive. “I felt very intimidated by the process and didn’t know where to start. I got estimates from a few companies starting in the low $1,000s, which was out of my range.”

Before she knew it, she was in her second year of business and still didn’t have a plan. Small business counselors with whom she consulted wanted to see one but, she says, “I had nothing to show.” It was time to get serious about writing a business plan, so she set out to find a computer program to help. Her requirements for the software: user-friendly, low-cost, and updatable.

She discovered that Business Plan Pro met those criteria. “I was immediately comfortable with the step-by-step interview process and impressed by both the interface and the content. My most intimidating areas – financials and market research – were even made simple.”

Being at ease with her business plan allowed Monique to enjoy the aspect of owning a business that excites her most: the freedom. “Charting my own path and determining how successful I want to be. The rewarding feeling at the end of a long, hard project makes it all worth it.”

Besides recommending having a business plan, Monique has some advice to entrepreneurs starting down the same road she did: “If you can partner with someone you know, like, and trust, do it! If not, make sure you have the consistent support of family, friends, and colleagues. You’ll need it to get through the bad days.”

The take away from Monique’s experience? Don’t kid yourself — you do need a business plan.

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Jay Snider
Palo Alto Software

Ask Seth Anything

On May 11th, Ted.com gave people the opportunity to ask Seth Godin anything.

And they did. And Seth answered.

This one I particularly liked:

How can small business coffee shops survive a Starbucks next door?Pascal Lacroix

By being not only different, but better in ways Starbucks cannot. You can’t win by imitating them. Consider having a membership fee, or a different social group. Serve a different item, in a different way, at a different price. Emphasize the ‘Cheers’ friendly element over the ‘get in and get out’ mindset. Exclude certain people or practices. Offer clothes or community performances … stuff they can’t do!

You can read the rest of the questions and answers by going to the TED website. Ask Seth Anything

‘Chelle Parmele
Palo Alto Software

Small business succession planning

Tim Berry was featured on Jim Blasingame’s Small Business Advocate radio show yesterday.

Succession planning is a big part of the long-term planning for millions of small businesses. Tim Berry has studied this and actually done it successfully, and he talks with Jim Blasingame about his advice based on his experience.

You can listen to the full show by clicking on the image below.

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And be sure to check out the Small Business Advocate website! Jim and his amazing staff have a wealth of information contained on the website.

Barry Moltz is Talking Crazy – One business at a time

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Did you miss Sabrina Parsons on Friday’s Business Insanity Talk Radio with Barry Moltz?

Not to worry – Listen to it here: Business Planning, Innovation and Your Career

Make a Referral Week – Last Day!

make a referral weekIn addition to all of the fantastic referrals being made on the www.makeareferralweek.com website (There’s over 800 listed!) there are some informative blog posts on the Duct Tape Marketing blog.

Susan Wilson Solovic, co-founder of SBTV.com
Pamela Slim of Escape from Cubicle Nation
Scott Allen, author of The Virtual Handshake
Anita Campbell of Small Business Trends

as well as podcasts and web conferences for you to listen to.

Find the whole list here on John Jantsch Duct Tape Marketing Blog

And don’t forget to go make your referral. Maybe it’s a local restaurant you suggested to a friend, maybe it’s that contractor you used to remodel your kitchen or even the accountant that took the extra time to really make sure the work was done right and well. Whoever or whatever business it is you think deserves a referral — make it today!

Make a difference in small business – Make a Referral Week

Tim Berry interviewed by MyVenturePad.com

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Brian Roger of MyVenturePad.com has interviewed Palo Alto Software’s Tim Berry on a topic he loves best. Business planning.

In this interview, Tim admits, “in truth, a great product, great marketing and a genius entrepreneur can achieve success without planning.” But for the mere mortals among us, he advises, “If you don’t enjoy planning – and I mean the real planning, not the fake planning – then maybe you should keep your day job.”

You can catch the whole interview by heading over to the MyVenturePad.com website

Truth about Small Business Branding

It’s no secret we’re big fans of John Jantsch around here. So it was exciting to read about a new webinar he’s involved in concerning something we get a lot of questions about.  Branding.

John writes:

Please join me and a very fun panel of small business branding pros on Wednesday, March 18th at 11am CDT for – The “Truth” About Small Business Branding – using your small business brand to outsmart the competition – a panel discussion featuring practical branding tips and tactics from leading small business branding experts.

Panelists:
» Karen Post – The Branding Diva & Author of Brain Tattoos
» John Moore – Creator of Brand Autopsy & Author of Tribal Knowledge
» Sam Horn – Author of Pop! – Stand out in any crowd
» Aaron Weiss – Chief Product Officer for MarketSplash

This won’t be your typical Branding 101 discussion, trust me, these guys get small business.

Register here for the Truth About Small Business Branding

Definitely a webinar to  make time for!

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

Make a Referral Week is LIVE!

make a referral weekMake a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1,000 referred leads to 1,000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often lavished on corporate bailout stories.

The week long virtual event will also feature daily education programs focused on teaching small business owners and other marketers how to tap the power of referral marketing. Featured guest experts include Ivan Misner, founder of BNI and author Masters of Networking, Bob Burg, author of Endless Referrals and the Go-Giver, Bill Cates, author of Get More Referrals Now, Andy Sernovitz, author of Word of Mouth Marketing, Guy Kawasaki, author of Reality Check, Rich Sloan, author of StartUpNation, Anita Campbell, publisher of Small Business Trends, Scott Allen, author of the Virtual Handshake, John Jantsch, author of Duct Tape Marketing, Scott Ginsberg of Nametag TV, Michael Port, author of the Contrarian Effect and Book Yourself Solid, Susan Solovic Wilson, founder of SBTV.com and Pam Slim, author Escape from Cubicle Nation.

For more information and to participate or share your referral for the week, head over to http://www.makeareferralweek.com/

Make a difference!