Ask Seth Anything

On May 11th, Ted.com gave people the opportunity to ask Seth Godin anything.

And they did. And Seth answered.

This one I particularly liked:

How can small business coffee shops survive a Starbucks next door? — Pascal Lacroix

By being not only different, but better in ways Starbucks cannot. You can’t win by imitating them. Consider having a membership fee, or a different social group. Serve a different item, in a different way, at a different price. Emphasize the ‘Cheers’ friendly element over the ‘get in and get out’ mindset. Exclude certain people or practices. Offer clothes or community performances … stuff they can’t do!

You can read the rest of the questions and answers by going to the TED website. Ask Seth Anything

‘Chelle Parmele
Palo Alto Software

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Posted on Thursday, May 14th, 2009 at 6:00 am within Small Business. You can leave a response, or trackback from your own site.

2 Comments on this post »

show or hide Pingback by How to Beat Any Competitor - Be Different | on 2009-06-03 06:10:02

[...] If you want to beat any competitor, you need to be different. [...]

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show or hide Pingback by Ask Seth Anything | Business in General | chelles on 2009-08-05 07:30:25

[...] ‘ Chelle Parmele Palo Alto Software. Tags: secret sauce, Small Business … Read more: Ask Seth Anything | Business in General Share and [...]

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