Comments on: Now There’s a Course I’d Like to Take http://blog.bplans.com/2008/05/27/now-theres-a-course-id-like-to-take/ Business in General Thu, 19 Nov 2009 22:00:10 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: BJ Fogg http://blog.bplans.com/2008/05/27/now-theres-a-course-id-like-to-take/comment-page-1/#comment-365 BJ Fogg Wed, 18 Jun 2008 19:06:07 +0000 http://blog.bplans.com/index.php/2008/05/27/now-theres-a-course-id-like-to-take/#comment-365 Tim, Thanks for covering the Fast Company article. Actually, I do think the asset that Facebook has is more valuable even than Google's search asset. What Facebook has in its social connectedness is stickier. You may be able to get people to switch search engines, but switching somebody out of their entire social networking world is a lot harder. Facebook just hasn't figured out how to monetize that yet. There's more about this in my article about mass interpersonal persuasion: www.bjfogg.com/mip.pdf BJ Fogg Stanford Persuasive Technology Lab Tim,

Thanks for covering the Fast Company article.

Actually, I do think the asset that Facebook has is more valuable even than Google’s search asset. What Facebook has in its social connectedness is stickier. You may be able to get people to switch search engines, but switching somebody out of their entire social networking world is a lot harder. Facebook just hasn’t figured out how to monetize that yet.

There’s more about this in my article about mass interpersonal persuasion: http://www.bjfogg.com/mip.pdf

BJ Fogg
Stanford Persuasive Technology Lab

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